Social media is no longer just an optional channel for startups and small businesses. It’s an essential way of connecting with your audience and getting your brand out there in front of people – plus it’s much cheaper than other.
However, with hundreds of thousands of brands clamoring for attention, how can you ensure that your social media efforts add value? With a social strategy, that’s how you can.
Common mistake a lot of startups make with their social media?
Beginnings are not easy for startups, especially when it comes to building a social media presence. Influencing the power of social media is not new anymore to many businesses, that’s why most of the startups are taking actions to capitalize on social media. However, using social media for business is not always easy and some mistakes can be made.
One of the most common mistakes that a lot of startups make with their social media is not having a social media strategy. Many of them find it difficult to resolve exactly what that is,
A social media marketing strategy can help startups to increase their growth. It can create an analytical foundation on which the rest of their social media efforts can be based.
It can also give startups a roadmap for what they need to do to achieve their particular goal.
How do startups decide where best to focus their social efforts?
First of all, by having a social media marketing plan. They should set goals and objectives they want to achieve in terms of social media and brand awareness. Every action the startups take on social networks should be part of a larger social media marketing strategy. It means that every tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. If they take their time to create a comprehensive social media plan, the rest of their social efforts should follow easily.
Startups can also decide where best to focus their social efforts on measuring the results. To prove that social media investment is worth it, they need to track how all the social media actions are affecting the interaction they have with their clients. Once they have identified what works and what doesn’t work on social, it’s time to adjust the strategy. by so doing this is not just to prove their social campaigns are valuable, it is also to increase their value over time.
What sort of data should a startup be looking at – is it all about follows and likes?
In business, metrics are identified with objectives and data with answers. When it comes to social media, metrics are varied and depend on the social strategy. It can be the reach, site traffic, leads generated, sign ups and conversions, revenue generated and so on.
Social media data is the result, and it’s not all about followers and likes! It’s all the information curated by users and collected from public web spaces. It can be data from social networks (tweets, comments, likes, shares…), organic search (keywords, hashtags…), publishing platforms (outbound links on blogs, forums, Wikipedia, opinion sites…) and also public multimedia content sharing platforms (Youtube, Flickr, SlideShare…). This is all data startups should look at to measure and adapt their social media efforts.
How can startups be more efficient with their social media?
Startup businesses or brand can be more efficient with social media when they
- Create a social media strategy before creating social media profiles.
- Think about the business goals and objectives, and how social media can help achieve those goals.
- Choose the right social networks: Each social media network has its own audience and service. so startups need to think about the target age group of their audience, the location of their business, and the nature of their services.
- Recruit new team members on social media: A startup’s online audience isn’t only a potential customers and investors, but can also be potential talented individuals ready to join the startup and who can help to grow its social media presence.
- Build an online community of brand ambassadors. Startups can show their social media audience the people behind the product or service they offer. This is an opportunity to look for social media influencers, and turn them into brand ambassadors.
Test and measure Startups need to think outside the box.
After all, the essence of startup business or brand spirit is to think in a creative and efficient way!, They shouldn’t be afraid to test some new social media campaigns and strategies. To measure, it’s important to use the right tools for each metric. tools like Google Analytics, Salesforce, Hootsuite Analytics, and others
What should a basic social media strategy contain?
Success stories for startup companies have proven that a great social media strategy is the cornerstone of a strong company launch.
A basic social media strategy must contain:
- Objectives and goals. These helps in quick reactions when social media campaigns are not meeting the expectations, and to prove the ROI (return on investment).
- Social media audit.
- who is currently connecting to the startup via social media?
- Which social media sites do the target market use of, and how does the startup’s social media presence compare to its competitors?
- Relevant social media profiles: This means choosing the networks that best meet the social media goals, as well as building or refining them with the audience and goals in mind.
- Social media benchmarking: The idea is to get social media inspiration from industry leaders, competitors or clients.
- Content plan and editorial calendar: creating or having great content are essential to succeeding at social media and also creating a content marketing plan and calendar is necessary.
- Tracking and measurement tools: having the important and right social media tools for testing, evaluating and adjusting the social media marketing plan is necessary for better results.
Q: Does social media work for every business?
Sharing or posting content with thousands of followers through social media is constructive for any kind of business, but on one condition, which is having a customized strategy with the right content and the relevant social networks adapted to the business.
Additional tips for startups who wants to improve their social strategy.
The extra tips for the startup who want increase their businesses or brand involve the following:
- calculating the social media strategy regularly is useful.
- Startup companies can get overwhelmed by the fast pace and growth. Once the accounts are set up and social media management routine developed, it’s important to keep regular temperature checks for all the channels to maintain a steady presence.
“WORD FOR CLASS”
Thank you for your time, attention and contributions.