The highly anticipated 3rd edition of the #HeinekenGidiFest went down on Saturday, 26 March 2016 with performances by several A-list artists and the first ever Heineken ‘Live Your Music’ – The TakeOver session in West Africa.
The event which held at the Eko Atlantic City, Lagos, had performances from D’banj, Tiwa Savage, YemiAlade, Phyno, Timaya, Adekunle Gold and others.Fans were treated to THE TAKEOVER, a unique music experience which allows them to ‘takeover’ from the music DJ using customized wristbands provided by Heineken Nigeria.“Heineken is as into live music experiences as their fans are. That’s why it celebrates, encourages, and enables music fans to be more active music live-rs,” said Ngozi Nkwoji, Senior Brand Manager, Heineken Nigeria. “Because to fully experience music, it’s not enough to just listen to it, you have to live it.”
The event was hosted by Nigeria’s Sensei Uche and South Africa’s Nomuzi, while Heineken ‘Live Your Music’ – THE TAKEOVER session was hosted by David Jones David.
Heineken also provided free transportation for music ‘live-rs’ as part of its commitment to the ‘Don’t Drink & Drive – Enjoy Heineken Responsibly’ message.
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Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.